Access by anyone to everyone from anywhere (using a mobile device) will radically change the user experience. “Building smarter systems to give a better experience to users” is the challenge. Atos sees mobile social networking as a fundamental application for social communication.
A mobile device increases the value of social networks as they also become mobile. Due to continuous connectivity, social networking with a mobile device is more symbiotic than with a desktop computer. Atos believes that mobility is already offering social networks new opportunities, like real-time communication on the move, location-based features, and the sharing of personal information (contact lists, calendars) via a mobile device anytime, anywhere if users wish to do so.
This introduces a host of new business possibilities, such as becoming a mobile social networking platform provider or an application provider. Business models (between application provider and end user or between application provider and platform provider) could include per transaction, sponsorship, advertisements, onetime payments, micropayments, payment per subscription or even per click, per visit or per-use.
Source:
Based on whitepaper from Atos’ Scientific Community describing how social networking using a mobile device is different from that using a non-mobile device; the benefits and use cases; the ability to share and collaborate in real time with the real world; and the challenges and business opportunities in this area for consumers, service/platform providers, and application providers.
Authors: Suresh Dhamapurkar (Chief editor), Santi Ristol, Mahesh Chandrasekar
Suresh Dhamapurkar's Blog 